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Built for founders
Built for founders
The MAY Brandworks exists to help founders get clear on who they are and turn that into brands that actually work.
We are a studio of story, visuals, and connection.
We see your strength as a business owner, as a person, and as a dreamer, then shape it into something sharp, clear, and compelling.
What we stand for
What we stand for
We enjoy collaborating with founders who are passionate about creating brands that truly feel authentic, thoughtful, and lasting.
It’s not about chasing trends or adding to the noise. We focus on building something genuine and meaningful.
We're Different
We're Different
Global perspective. Grounded thinking. We’ve worked across Sydney, Tokyo, Singapore, Ireland, London and beyond, so we know what cuts through in different markets and what actually gets people to act.
But we’re not here to overcomplicate it.
How we work
How we work
We’re highly connected and built to move. We scale up or down depending on what the project needs, keeping cost tight and waste low for our clients. We work fast, with a trusted bench of creatives ready to jump in and deliver at the right level, at the right time.
Strong positioning.
Human connection.
Work that lands quickly and grows over time.
The Brand Review Project for The Hills Shire Council focused on sharpening the region’s identity at a pivotal moment of growth. Working closely with Council and local stakeholders, the project assessed how The Hills was currently perceived and where it had the strongest opportunity to lead. The outcome was a clearer, more commercially aligned brand position, supported by practical recommendations to strengthen local storytelling, elevate visitor experiences, and create a more cohesive presence across tourism, business, and community channels. It provided Council with a grounded strategy to guide future investment, partnerships, and promotion with confidence.
Through our work at The MAY Brandworks with ELM Business Services, we have been supporting the development of the company’s brand positioning, corporate communications, and broader strategic identity as it continues to strengthen its professional services presence. Our role has included refining brand messaging, developing clearer and more commercially aligned communications, strengthening digital and social media presentation, and helping shape a more confident and cohesive market identity. We focus on translating complex business capabilities into accessible, human-centred communication that builds trust with clients, partners, and stakeholders.
Through my work with Addventageous and the Parramatta Bike Hub, I have supported the development of community-focused cycling and active lifestyle initiatives designed to improve health, confidence, and social connection across Western Sydney. My role has included brand and communications strategy, digital and website development guidance, audience engagement, content planning, and storytelling designed to make cycling feel accessible and welcoming to everyday people, particularly families, women, and community participants who may not traditionally identify as “cyclists.” The work has focused not just on promotion, but on helping shape sustainable community programs and experiences that create long-term participation, practical health outcomes, and stronger local connections. Through this collaboration, I have worked at the intersection of tourism, wellbeing, placemaking, and community engagement, helping translate grassroots initiatives into clear, compelling public-facing brands and experiences.
Worked with Northwest Disability Services to support event management and local business networking initiatives, using these platforms to raise awareness and drive sales for their special needs art program. The approach focused on positioning participant artwork as a valued, purchase-ready product while creating meaningful connections with the local business community. In parallel, facilitated partnerships to strengthen engagement and visibility for their organic farm and café, helping integrate these offerings into broader community and corporate networks. The outcome was increased awareness, stronger local relationships, and new pathways for sustainable revenue.
Australian Wildlife Parks
Australian Wildlife Parks
Led sales and marketing for Australian Wildlife Parks, driving revenue growth across domestic and international markets for Featherdale Sydney Wildlife Park, Mogo Wildlife Park and Hunter Valley Wildlife Park. The role focused on strengthening distribution channels, building high-value partnerships, and converting visitation into measurable yield through targeted campaigns and product alignment. By sharpening positioning and leveraging inbound tourism opportunities, the portfolio achieved sustained growth and elevated its standing as a leading wildlife experience in New South Wales.
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